Wim GE De Vos

Author: Wim GE De Vos

  • Social media democracy

    The art if simple. Genesis Technologies.

    A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.

    It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.

    The post showed a clear preference for one design over all others. So here it goes 💥

    Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.

    And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.

     

     

  • When elegance wins…

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    In mathematics, architecture, business, physics, product design,… there are complex problems. And true artists look for elegant solutions.

    Elegance is

    • to choose simplicity and avoid the complex
    • when less is more (Mies van de Rohe)
    • to pause when others accelerate
    • to accelerate when everything is standing still
    • to be creative to avoid routine
    • in the detail

    Elegance is eternal. It is the art of simple.

    Just like Andrès Iniesta.

    How do you choose elegance to create impact with your business?

     

     

  • What I learned @ Barco Digital Cinema 📽️

    Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.

    • The power 👊🏽 of intercultural teams.
    • The importance of co-creation 🤝 when making a strategic plan.*
    • Ways of creating internal buy-in with management🤵.
    • The value of brand positioning when entering a new market💹.

    In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.

    Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.

    Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…

    Do you look back and value past experiences? And how do you connect the dots into the future?

    *More on co-creation in a future post.

  • What I learned from IMAX

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    Larry, a teacher and a friend

    A few of years ago I worked with IMAX as they joined ICE-cinema into the market of super high-end private cinemas with their IMAX Private Theatre. We visited their Canada & New York offices and they in return visited us at our ICE-cinema experience centre. Very interesting encounters for both it seemed later.

    Here are some lessons learned:

    • Do not underestimate 🎱 yourself when up against a mogul. You may have more to offer than you think.
    • read “Negotiating with Giants” when dealing with one 😉.
    • Keep looking 👀 for the value beyond the brand.
    • Learn📚 from market leaders instead of simply looking up to them.
    • Small and 🎯 focussed can beat big 💸and powerful.

    Clients for IMAX Private Theatre and ICE-cinema are (U)HNWI´s. They deserve and want the best. #thebestornothing. What we offer them is an experience and a service rather than a product.

    How to reach and serve these clients is something I greatly enjoyed discussing with my IMAX counterpart and friend Larry O´Reilly.

    Larry shared some pearls of wisdom which I have incorporated in the partner trainings we run on how to sell ICE cinemas and #makeWOWthestandard.

    But, in order to share knowledge we have to acquire it first.

    So thank you 🙏🏻 IMAX and Larry for our open dialogue. Encounters that made us move forward. And it is clear the future looks bright for both of us 😎 as we bring immersive experiences to peoples homes.

    Question: what mogul did you deal with recently? What did you learn?

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    ICE Cinema lobby

  • Growthhack: co-marketing example

    As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.

    Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.

    So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?

    • Create exposure to new (type of) clients
    • Reinforce all our brands as a ying & yang of technology & design
    • Offer our existing clients new experiences that make them go Wow.
    • Learn from peers as we closely work together

    Used well co-marketing allows your small business to punch above its weight. To maximise impact.

    So I ask you: what are your thoughts on co-marketing as a small business?