Wim GE De Vos

Small businesses with a BIG impact

success is about your attitude towards failure 🏹

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One thing I don´t deal in is “if I had only…” to talk about what could have been.

Things that could have been do not matter. It is vapourware. The only dreams that can become real are the ones out there in the future. The ones you try to achieve.

As a small business looking for a BIG impact I know that “if I had only…” is a loosing mindset.

the 💪🏻winning mindset is:

I can accept failure, everyone fails at something. But I can´t accept not trying. (M. Jordan🏀)
Do or do not, there is no try. (Master Yoda 🌟)

The world rewards people who get stuff done. As Jobs said it: “True artists ship”…

So launch yourself out of bed like a rocket 🚀 and act, do, make, build.

Use light to fight darkness.

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Being a small business (owner), negative feelings sometimes can be overwhelming.

Self-doubt, anger, envy, greed, selfishness,… both as an individual or as a business pull you back. They keep you small. Make you focus on the problem and not the solution.

So I try to push them back. Use light to fight darkness.

I deeply believe that good deeds, good thoughts and good words can keep this darkness at bay. It takes some discipline and effort but it works.

Be your best you.

Growthhack: get the ⓵②③…order right

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Many decide to make a profit first, then invest in training, people, facilities, promotion, customer service and at last start doing important work.

But reality often shows to flip things around as follows…

  1. do important work
  2. customer service
  3. promotion
  4. facilities
  5. people
  6. training
  7. ….profit (finally & only if you get the previous stuff right) 💰

So what is your experience with getting the order ⓵②③…right? How do you stage the growth of your business?

What I learned @ Barco Digital Cinema 📽️

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Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.

  • The power 👊🏽 of intercultural teams.
  • The importance of co-creation 🤝 when making a strategic plan.*
  • Ways of creating internal buy-in with management🤵.
  • The value of brand positioning when entering a new market💹.

In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.

Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.

Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…

Do you look back and value past experiences? And how do you connect the dots into the future?

*More on co-creation in a future post.

Growthhack: make your customers rich

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Genesis Technologies freemium model
at your service

Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.

Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich. 

True statement. It describes Genesis Technologies freemium model.

Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.

Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.

We offer installation partners, architects, builders, interior designers and end-clients:

  • free access to a WOW-experience in our VIPlounges
  • free training (product, system, business)
  • free advice on best practices in creating smarthomes, private cinemas, …

And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*

As a small business making a BIG impact it is how we have built our tribe.

How do you approach your customers?
Let me know as continuous learning is the key to growth.

*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.

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