Wim GE De Vos

Small businesses with a BIG impact

Growthhack: make your customers rich

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Genesis Technologies freemium model
at your service

Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.

Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich. 

True statement. It describes Genesis Technologies freemium model.

Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.

Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.

We offer installation partners, architects, builders, interior designers and end-clients:

  • free access to a WOW-experience in our VIPlounges
  • free training (product, system, business)
  • free advice on best practices in creating smarthomes, private cinemas, …

And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*

As a small business making a BIG impact it is how we have built our tribe.

How do you approach your customers?
Let me know as continuous learning is the key to growth.

*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.

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Unlimited bowling 🎳

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unlimited bowling
unlimited bowling

Just turned 45 and so reviewed my score in the small business unlimited bowling 🎳 league.

  • I set up businesses that i ran
  • I set up businesses that i did not run
  • I ran businesses that i did not set up
1 went bust
2 I exited and doing well
2 I exited with a nice profit
2 where I am an active investor. Enjoying the solid returns until I can exit.
2 are in start up phase and looking promising
2 are knocking it out of the park and starting to scale
3 in embryonic phase putting the pieces together
🎳
I will keep doing unlimited bowling, and practice various shots. Get better every few games. Work on the risky splits.
🎳
And above all bowl without remorse…

Organise your small business for BIG impact 💥 TEAM

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✅ Your small business wants BIG impact.

✅ The services and stuff you offer are sweeeeeet 🍭🍭🍭 (or so early adopters tell you).

✅ You are moving beyond product differentiation and developing a unique business model.

✅ The market is buzzing 🚀 and you are ready to get your slice of the cake.

☑️ ? So what about your TEAM ?

The girls and boys who make stuff happen. Who are they and how will the interact. This raises questions and bids for answers.

  • Where do you find the next artist to join your team?
  • How do you convince her?
  • How do you integrate the new potential jedi?
  • What is the mechanism to transmit your culture*?
  • How is the flight formation within your business? Functional, divisional, matrix, always changing,…

Either you have these points down, or you don´t.

If you do – get better at them. Reinforce each point every day.

If you don´t – stop reading now and get to work.
No time to waste as your TEAM is a pillar in any successful business. Today and every today after that.

*Culture can trump (pun intended) strategy… so do not underestimate its Force. Really spend time on this one if you want to scale.

Growth strategy 2019 – Genesis, home technology architects

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write it down
on Wall street – watching the craze

For us at Genesis wanting to make an impact implies growth 🚀. And growth has many dimensions. Continuous learning, improvements, more resources, more responsibilities for stakeholders,…

And being serious about growth means to have a plan for growth. Such a plan needs to be written down, shared, discussed, reviewed and adapted as we progress along our journey.

As an exercise in transparency and example here you have Genesis Technologies operational growth plan for 2019. It has 4 pillars and they come in order of priority.

Grow Market Share

  • WOW our customer. We focus on simplifying matters and exceptional service to do so. You can see us apply #theARTof SIMPLE and #makeWOWthestandard every day.
  • Share the experience of what can be. Everyone passing by our VIPLounges gets a taste of what is possible in homes of today and tomorrow. From end-clients over to the FEDEX guy.
  • System design service. We compile knowledge and standardise best practices in designing world class systems. Only to share this again with our partners and guarantee superior systems to home owners.

Make our Partners Stronger

  • Training and support mechanisms. As we continue to build our knowledge and training resources our partners will benefit daily in delivering better systems and serving their clients.
  • Toolbox for success. Our PartnerZone platform is growing in terms of tools and features to make our partners more successful in their own business.
  • Marketing and sales. Genesis Technologies partners get free access to the VIPlounges.club network and benefits. This helps them sell more and better solutions.

Expand share of Project

  • Audio and Video. Has always been our passion and this is where we started out. Music is our religion and cinemas where we go to church…
  • Control and Comfort. Since a few years we have successfully added home control of AV, light, comfort,… to our portfolio.
  • Networked infrastructure. The true foundation of technology in the home. Control systems, AV distribution over IP, wireless. Everything has become network centric.
  • KNX lighting control. Light is the next frontier for us. We have a laser-focussed approach in this competitive market.

Develop new partners and channels

  • AV and CI expert installers. This is the market we all come from and believe in long term. Every day we still onboard new partners to grow together. Especially in larger markets like France and Italy.
  • KNX and HVAC engineering companies. Companies with a strong engineering foundation that offer complete solutions. All wanting to differentiate from electricians and retail electronic outlets.

So now 3 things can happen…

First, that our clients and suppliers perfectly understand why we do what we do every day of 2018. Second, that internally we as a team are focussed on executing our growth plan. Thirdly, that the competition will copy or sabotage us.

I´ll take my chances and will keep you informed on all 3 accounts 🏄‍♂️.

May the Force be with you.