Which Ocean do you surf 🏄‍♂️? *

What planet 🌏 are you on?

Planet Traditional: everyone is looking for the extraordinary deal.
What matters is: price – features – status.

Planet NEO (New Economic Order): people need to feel a connection with what they buy. It needs to represent who they are.
What matters is: design – how things work – authenticity – who you buy from – uniqueness – discovery.

Facts to bear in mind…

On planet NEO the tendency is towards smaller, personal companies.

93% of the world´s big spenders across industries live on planet NEO. 

During the economic downturn of 2008-2012 NEO´s became more NEO and spent actually more on what really mattered to them.

Entrepreneur, friend, surfer, boarder Ryan Gustafson shared the following explainer video with me.  Check it out and decide which planet you are on… VIDEO

*I am a big fan of Blue Ocean Strategy: learn more here