Which Ocean do you surf 🏄‍♂️? *

 

What planet 🌏 are you on?

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Planet Traditional: everyone is looking for the extraordinary deal.
What matters is: price – features – status.

Planet NEO (New Economic Order): people need to feel a connection with what they buy. It needs to represent who they are.
What matters is: design – how things work – authenticity – who you buy from – uniqueness – discovery.

Facts to bear in mind…

On planet NEO the tendency is towards smaller, personal companies.

93% of the world´s big spenders across industries live on planet NEO. 

During the economic downturn of 2008-2012 NEO´s became more NEO and spent actually more on what really mattered to them.

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Entrepreneur, friend, surfer, boarder Ryan Gustafson shared the following explainer video with me.  Check it out and decide which planet you are on… VIDEO

*I am a big fan of Blue Ocean Strategy: learn more here