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Wim GE De Vos

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Listen 🦻 if you want to be heard.

May 12, 2021 by Wim GE De Vos Leave a Comment

Reaching your goals is about taking a systematic approach (eg OKR´s or MBO) as much as it is about connecting and inspiring others. You will need people to understand what you are trying to achieve, believe in your approach, and work with you to achieve the goal.

Often I see people trying to do this by a mix of longer “download”-meetings (1 person speaks while the rest listens passively; zero dialogue), more colourful powerpoint presentation, flat out telling people what they should do (instructions). A lot of time and energy is consumed. To only see this approach fail. And fail miserably. 💣

This is not the way you get people to understand, engage and participate. It never has. So why do people keep resorting to this ineffective approach? I can come up with a few reasons but in this post I really don´t care. I want to focus on the solution. Which is what we often all need to do more…

The solution is as simple as it is hard.
Practice 👉 “Listen if you want to be heard”

Start using these 5 questions with your closest co-workers before you start downloading information to others or tell them what to do… You may/will be surprised*:

*NOTE: this only works if there is a context of trust and respect. If there is not…you have a far bigger problem to fix…

  • Do you know and understand the goals I am trying to achieve? And why?
  • How do you rate my performance in reaching my goals?
  • What could I do better in your opinion?
  • Do you understand the strategy and plan I am following to reach these goals?
  • Do you have any ideas on how you could help me achieve my goals?

Listen actively. Listen to understand. Thank people to speak their mind when answering these questions.
Make listening part of your process to achieve your goals. It is a fundamental component, trust me.

You will find that it is 👉🏼 you who needs to understand, engage and participate first, before you can expect the same from others.

Questions are a powertool. Listening is an atomic habit.

Small decisions, with a BIG impact 💥.

Filed Under: Uncategorized

Getting into the Home Tech Industry – clubhouse 🎙.

March 8, 2021 by Wim GE De Vos Leave a Comment

Clubhouse Reportedly Surpasses 8 Million App Store Downloads - MacRumors

In yesterdays “Da #hometechcoalition Clubhouse“-session with Ben Davies * we tackled 4 topics around Getting into the Hometech Industry.

*Ben is Smarthomee-founder and co-founder of hometech installation company Inspire Audio Visual ltd

To structure my thoughts ahead of the discussion I listed the 4 topics here and some bullet point answers – this morning I added in italics some points raised in the discussion.

  1. What mistakes did you make getting into the industry?

The hardest part of this questions was not finding mistakes, it was filtering out the biggest ones. The ones everyone should avoid if possible.

a) first I though it was all about products and tech 🛑 – then I moved on to focus on brands and “the sale” 🛑 – but it was not until I figured out everything starts and finishes with your own Value Proposition and the Customer that things started to work out.

b) Partner with or hire the wrong people. If you think people are an asset or a liability, you are bound to be right. But my focus determined the outcome (as it most often does). So as long as I looked at business partners and hiring people as liabilities and tit-for-tat, that was exactly what happened. Once I figured out people are assets to invest in or partner with things started to work out and the business had a chance to scale.

c) Underestimate the importance of cash flow and investing at the right time. Cash is oxygen when you are figuring out business and when I started out I treated Cash like fuel to grow. Working on a shoestring budget and having positive cash flow at all times is essential for any starting business. At least until you have proven to have a profitable business system or engine. then you can double down on investments and communication.

Ben raised very good – and complementary – points related to 3 things he would have done different or preferred to have known mor about:

a) passion vs work: amazing industry but very long hours, stress levels and lots of travel.
b) No formal learning on tech or business at all. There was no curriculum to get up to speed on things and the company he worked for at the start did not provide any either.
c) He started his business with his business partner without a business plan or goal setting.


Jon Schaffer, Liam Parker and Chris Smith joined us on the stage and shared some valuable insights. Learned a lot from all 3 🙏🏻!

Michael E. Gerbers´ E-Myth 📗 was mentioned to stress the importance of working on the business and not (only) in it, as well as differentiating the roles of technician, manager and entrepreneur as you grow your business and the need to focus on the latter.

2. Where should you start when getting into the industry?

I would NOT rely on (often sponsored) idealised industry reports, tech trainings, product or brand trainings. These are not wrong per se but do point you in the wrong direction. They give you the wrong focus (products and tech).

I would go and find at least 5 people who are doing what you dream or plan on doing. Ask them about their experiences and advice. “Get out of the building” and actually have conversations with people who hold the position you aspire too. You´ll be surprised how many are willing to help.

Ben also pointed at the importance of peers and the community as a starting point to get into the industry. Cedia events, tradeshows, facebook groups like Smarthomee are all an ideal place to start. Asking people for directions is the way to go.

3. Get rich in the smart home tech industry? really?

You can actually make quite some money in this industry. But few companies actually do. 20% IBT (income before tax) is doable and 12-15% should be your minimum. And with that I mean free cash.

But before getting stuck on financials and wealth I would suggest you ask yourself the question as to what is “rich”. To YOU. Money, time with the family, friends and a network of people you like to be around,…?

But I know – from experience – you can make good money, have a good lifestyle and build an amazing network of interesting people in this industry. Having worked in other industries, I actually think home tech has the biggest potential for a small business interested in service/tech/luxury/lifestyle/money/impact…

Ben and others mentioned the need to optimise all elements of the business constantly. From pricing to hiring to customer happiness to simplifying to engineering to sales and marketing…. there is no silver bullet. Several mentioned how Leslie Shiner (Shiner Group) helped them get insights and a grip on finance for their business.

4. Welcome to the industry. A checklist.

I would take a 5 step process to getting into the industry:

A) some self-reflection. Where are you and who are you right now? Just out of school, employee in another business, or do you have a business you want to bring into the home tech industry. Map that out first.

B) What is your goal/plan/dream getting into this industry? What is your ideal destination in 5 years?

C) Go and talk to at least 5 people who are doing/are what you want to do/be. Ask them everything you dreamt of and what their experience has been. Ask them about their typical day, week, year. What they love and what they hate about their job. Listen and learn. Some of these people will possibly turn into mentors later on. Know that people like to give directions. It´s the same to help people our in their professional quest. Just listen to enough people to avoid too much bias.

D) Review the plan/goal/dream based on these conversations. Adjust the destination. You may have discovered some unknown unknowns. Jobs you did not know existed. Companies that focussed on solutions you thought were secondary.

E) Work with (partner) or in (employee) a business in the industry. You may gradually roll into the position over time you actually want.

Ben and Chris Smith (from TheCoTeam) raised the idea of “Mastermind groups” to keep people accountable and be able to leverage the insights and knowledge of a specific experienced person.

So many more ideas and topics we touched up but time to get back to building something cool for the future now.

It was an awesome Clubhouse 🎙 and looking forward to the next one with new topics/questions and challenges.

What Is Clubhouse, the New Social Media Chat App?

*Ben is Smarthomee-founder and co-founder of hometech installation company Inspire Audio Visual ltd

Filed Under: Uncategorized

🖖 Smart Sparks ⚡️at the gate: HELP !!!

March 4, 2021 by Wim GE De Vos Leave a Comment

Disney Bolt on Steam

Getting a lot of sleep 😴 is good for you. And I agree.

Helping 🤲 others is good for everyone. Here I hope you agree… #payitforward.

Over the last 10-20 years the home tech industry went to bed happy and content. And woke up relaxed and confident.
Small incremental change, growth and the feeling of being almost alone on the hill were the order of the day.

Until one sunny morning 100 “Smart Sparks ⚡️”* showed up at the gates.
Then 1,000. And soon 10,000´s…

*Smart Sparks ⚡️ – term used in the United Kingdom for electrical engineers getting into the home tech industry. PS how cool of a name is that 👊🏼!

The Smart Sparks ⚡️ wave and smile 👋🏻 at the incumbents. They try to make contact. They bring gifts 🎁 like loads of talent, engineering skills, ambition, a strong workforce, leads on projects, relationships with builders,… all shiny and valuable things the home tech industry needs and wants. 

Smart Sparks ⚡️ are different from the incumbents when we (yep I am one of those “old boys” in that sense) got in the industry, often from an AV background.

engineering vs sales
services vs products
roadies vs rockstars
…

I want to make the case to invite Smart Sparks ⚡️ into the home tech industry. Make them fellow companions on the journey to grow the home tech industry.

Let us welcome them in and share knowledge insights and opportunities. together form and create a more diverse community of home tech professionals. If we work together as a dynamic mesh of small businesses we are better equipped to serve homes of today and tomorrow. #hometechcoalition

But before we can help each other we need to identify and accept a few facts and differences when it comes to Smart Sparks ⚡️ & Incumbents:

  • Incumbents: Incumbents have the opportunity to define the relationship. Facilitating and helping vs confronting and competing. That is the choice that will determine the type of relationship we will have with each other moving forward.
  • Patience: Being new is a temporary state. Give ambitious smart entrants help and the benefit of time. We all started with an ambition to expertise ratio of 100:1.
  • Perspective: Applying what worked for Incumbents back in the day will/may not work for new entrants (business model, training, …)
  • Skill set: Smart Sparks⚡️ have a skills set our industry desperately needs, namely engineering, labour and the capacity to charge for it
  • Complementary: There is more demand than capacity to design and install solutions anyway in the home tech market.
  • Waaaaay cooler label (marketing is everything these days):
    “Smart Spark ⚡️” is way cooler😎 than the “Hifi 🔊 or TV 📺 guy turned integrator”. You always want to join the cool kids.
  • Community feeling: Smart Sparks⚡️ are acting like an open source community. That contrasts with the incumbents looking to build moats around their business. Just surf social media groups and communities and find out for yourself.
  • Timing: Smart sparks are on projects well before other trades. Timing is everything in life they say…
  • Relationships: Smart Sparks ⚡️ have relationships with builders while incumbents have relationships with home owners. How cool and complementary is that 👍🏻.
  • Infrastructure: Smart Sparks put in the actual cable infrastructure upon which the connected home is built.
  • Numbers: Smart Sparks ⚡️ have the numbers compared to Incumbents. A ratio of 100:1. Very similar to number of architects:incumbent integrators
  • different well…. let me say car they drive (everyone can extrapolate from there…): A ford transit vs a jaguar …

What everyone has in common is a need for business building skills; solution selling on emotional value (value proposition), huge market potential ahead of us and a common monstrously voracious 🦖 competitor (big tech and amazon in particular)

To the incumbents: the competition is NOT Smart Sparks⚡️ entering the home tech industry. There are more than enough homes for everyone to work in.

The competition is the so-called smart devices that are sold at or below cost to harvest data from consumers.

🖖 Smart Sparks ⚡️at the gate: HELP them.
Let´s open these gates and welcome them in. 

👉Disclaimer: few ideas are my own – fewer are perfect or polished – all of them are meant to accelerate debate and change (yes indeed, stir shit up).

This is the second post as a follow up of my previous call to action to the home tech industry to form a #hometechcoalition and #buildtogether. You can read my previous post here: A new mission 🚀 – #smallbiz #hometech #coalition.

The future is not like the weather. It doesn’t just happen. People make the future. It’s not a destiny or hope; it’s a decision. 👊🏼

Filed Under: Forward movement, Strategy, Uncategorized

A new mission 🚀 – #smallbiz #hometech #coalition.

February 26, 2021 by Wim GE De Vos 2 Comments

Be the change you want to see.

Something has been on my mind me for over 10 years now.
And it has intrigued me for at least 5 or 6.
Late last year I had enough. I simply could not get it out of my system.
So I decided to try and do something about it…

But first let me tell you about “The Big Problem” bugging me.
Here it comes…

It makes no freaking sense that the #hometech industry is not 10X BIGGER than what it is today.

Makes no sense at all.

  • the products exist
  • the solutions bring joy and comfort
  • the homes are everywhere
  • the customers are ready to spend
  • the installation companies are busier than ever

So why o why is growth at GDP + 5% at best in our industry…?
What are we missing? Where lies the key to unleash this potential?

I believe the reason (and the solution) is to be found somewhere in the atomised structure ⚛️ of the home tech industry.

Our industry consists of 1,000´s of small installation businesses with smart hard working entrepreneurs and employees. Technically skilled and trained people in a market full of opportunity. Passionate and ambitious in their quest for success. But for some reason we are not growing at the rate we could be growing. We all know this by now.

So what are we missing?

In my opinion we desperately need 2 things:

  1. An open community that shares and grows together.
  2. Business Building Skills

If we want to tap the potential of our #hometech businesses & industry than we need to work together to build and create these 2 missing components.

It is time to build. Nobody else is going to do it for us. Trust me on that one.

The best way to predict the future is to build it. #timetobuild.

So I ask you now: Will you join the #hometech #coalition 🤝 and go on a mission 🚀 to unlock the growth potential of your business and our whole industry?

If the answer is YES, then reach out or put your name in the comments and share your ideas, thoughts, energy, contacts and good vibes.

The future is not like the weather. It doesn’t just happen. People make the future. It’s not a destiny or hope; it’s a decision.

(if the answer is “no” – no problem – just let the coalition of business builders do their thing – in time you will probably benefit from it too)

70% of small biz owned and operated by one personiamamomandpop.com #quote | Small  business quotes, Business quotes, Shop small business quotes

Note: This is part I of a series of V stories this week on my entrepreneurial journey of the last 2 years.
Episode I – the day I knew I had to fire ⏫ myself.

Filed Under: Uncategorized

20th jan 2021 – Autonomous flight 🚁🚀 – the next destination 🎯

February 25, 2021 by Wim GE De Vos 1 Comment

the 3 axes of B2B

Since 20th of January 2021 Genesis Home Technology Architects is on its autonomous flight 🚀. Exciting times for all of us and our partners.

And I wanted to share with you 3 things:

  1. 🚀 Some of my guiding principles as stand by and see the team and company take off to its next destination.
  2. 🎯 What the mission and the plan is we have agreed upon.
  3. 🪐 Some predictions on the destination(s) on the journey the next few years.

Guiding principles:

  • Don´t tell people how to do it. Agree with them on the mission and then let them surprise you. 
  • Success lies in building high-performance teams. Therefore there are teams running the mission, but no CEO.
  • Ambition is the path to success. Persistence is the vehicle you arrive in. So keep moving forward.
  • This is a story about people.

Mission and the plan:

  • I want to share an internal video on our Mission, Strategy and Plan for the next 5 years.
  • Be an integral part of the success of installers, architects and suppliers. We continue to pose our 5 Customer Happiness Questions to keep on track.
  • Making WOW the standard. In all we do.
  • Be a company that is Fast, Easy and Fun for everyone involved. 2 out of the 3 is not good enough.
video on Mission, Strategy and Plan for next 5 years

Predictions:

  • The home tech industry is set for impressive growth. Opportunity is staring us in the face. For us and all of our partners.
  • The market will shift and change on the surface but technology will be at the heart of all homes of today and tomorrow.
  • Genesis Home Technology Architects will be a 25M€+ company by – or even before – 2025. I will take beer-bets 🍻 on this.
  • Genesis Home Technology Architects will have a strong European footprint. Europe 🇪🇺 with all its differences and potential is full of opportunity for a million reasons.
  • Installers of home technology will continue to grow in importance for architects, builders and home owners as stewards of comfort, well-being and entertainment in homes of today and tomorrow.
  • Experiences, services and solutions will drive customer happiness. Products will not.

There is so much more I could add to this post but that would take the fun out of following how the story evolves in the coming months and years 😄.

I may be right on the above and I may be wrong. Most likely it will be both.

But most importantly we all keep moving forward.
Do or do not. There is no try….

Tomorrow I will tell you about my new mission.

But meanwhile I hope you join me in wishing the team a safe and fun flight. And feel free to give them a hand if and when you can.
I will be forever grateful. 🙏🏻

Note: This is part IV of a series of V stories this week on my entrepreneurial journey of the last 2 years.
Episode III (previous) – here.
Episode V (next) – here.

Filed Under: Uncategorized

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