Wim GE De Vos

Small businesses with a BIG impact

Luxury home tech is on the rise…🚀

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Luxury home tech is on the rise…🚀

This is one of the largest growth markets since smartphones or electric cars.

Integrating technology into the home is a fundamental design principle for professionals involved in luxury home design , build and refurbishment.

Leading architects and building experts are predicting that the next few years will see technology at the heart of every luxury home, and they are full of praise for homeowners who are ahead of the game.

Small innovative companies are leading in a growth market that combines technology, design and personal service. We are playing at a level that the moguls will never be able to.

Our time is now.

Let´s make WOW the standard, together. 🙏🏻

3 Axes of B2B – Genesis Technologies

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The growth of Genesis Technologies is a to a large extent the result of a clear channel strategy. In our opinion B2B is both a science and an art.

For Genesis Technologies the 3 axes of B2B (channel strategy) are:

Profit 💰

Channel partners (installers of technology) are guaranteed to make more money by working with Genesis Technologies. Either by selling more or bigger systems, by being more efficient or by delivering higher quality systems.

Higher profits are the fuel ⛽️ that drive our partnerships 🚀.

Tribe 👨‍👩‍👧‍👦

Channel partners´ relationship with Genesis Technologies goes beyond a 1-to-1 simple service/supply mindset. Learning, service and caring happens between several nodes (true partners) in the network.

Learning happens collectively 🤝 and is accumulated 📈 within the tribal network. The network gets stronger 💪🏻 with every project, problem solved, lesson learned.

Respect 🙏🏻

Respect for channel partners´ decisions, work, history and future is essential on Genesis Technologies approach to partnerships. No 2 companies are identical. Even if dreams, objectives, ambitions often are shared.

Genesis Technologies´ story is about people 🙋🏼‍♂️🙋🏽‍♀️🙋🏼‍♂️🙋🏽‍♀️. And partners are before anything that: people, people with dreams and a history.

 

So now I have revealed Genesis Technologies strategy “3 axes of B2b”. Open for competitors to copy, for supply partners to amplify and others to share.

Let´s make WOW the standard in whatever you do. Every time, every day.

Samsung The Wall 📺🤑💨 go-to-market strategy

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Over a year ago Samsung asked to come up with a strategy on how to market their new “half a million USD TV” called “The Wall”. (Emoticons would describe the product concept at that stage as 📺 🤑 💨)

Samsung admitted to have no clue re. luxury markets, did not understand the dynamics of the custom install industry and for sure did not share the importance of long-term channel partners and influencers, …

The briefing I came up with was summarised to a large extent in the first pages of my report “The subtle art of entering the luxury yacht/home market as a technology company (In Europe)“. Download the report for free here.

Then exactly 1 year ago in the midst of my holidays – Samsung flew me over to their “LED experience centre” in Frankfurt. The meeting with Samsungs management lasted about 1 hour. Until it became clear to me that there was no point…

Why, you may ask? Well, the answer is higher up in the blog post 😉.

In the mean time, my fellow technology architects: let´s make WOW 🍾😲 the standard together 🤝.

Note: later meetings with other LED manufacturers (Barco, Hansen, Leyard, and now also Philips) have brought a series of challenges & opportunities to light that will positively impact large screen displays in the home.

 

The reason we build networks…🔗

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Clayton Christensen in The Innovator´s Dilemma concludes:

As companies gain experience within a given network, we are likely to develop capabilities, organizational structures, and cultures tailored to our value network´s distinctive requirements.

Successful companies therefore develop business practices that conform to a particular customer need.

Example: If Harley-Davidson bikers 🏍 want their motorbikes to be big and powerful 💪🏻, than Harley distributors want the same, as do their suppliers, as does Harley-Davidson itself. Harley willl therefore hire people who like their bikes that way, they will develop a culture that prefers ideas that are based on bikes remaining that way.

For Genesis Technologies the idea is to simplifying things from start to finish.

For Sixtino Design Labs it is to beautify spaces.

For ICE cinema the goal is to deliver the suspension of disbelief.

And this is how our partner networks are built and developped.

So what is your reason (think values) to build your network?