Being a small business (owner), negative feelings sometimes can be overwhelming.
Self-doubt, anger, envy, greed, selfishness,… both as an individual or as a business pull you back. They keep you small. Make you focus on the problem and not the solution.
So I try to push them back. Use light to fight darkness.
I deeply believe that good deeds, good thoughts and good words can keep this darkness at bay. It takes some discipline and effort but it works.
Be your best you.
Many decide to make a profit first, then invest in training, people, facilities, promotion, customer service and at last start doing important work.
But reality often shows to flip things around as follows…
So what is your experience with getting the order ⓵②③…right? How do you stage the growth of your business?
A lot of brands claim or want to be iconic. But few truly are…
Steinway & Sons 🎹 without a doubt is. They are what pretty much every brand aspires to be. Truly iconic.*
Let me give you just one example as to why:
While other brands pay 💵celebrities for endorsements, Steinway & Sons get paid by those endorsing their brand. Say what ?!?!?!?
YES. Celebrities pay 💰Steinway & Sons.
In order to become a Steinway & Sons artist there are three requirements:
So the artists pays in 3 currencies: credibility – money – content.
The Jedi move here is that all 3 currencies are reinvested back into musicians (education) – products (eg Spirio)- customers (Spirio clients getting a monthly upgrade on their library). Looks like they will remain iconic for years to come…
So what brands do you consider iconic and why?
*discaimer: we have a Steinway Spirio in the Genesis Technologies VIPlounge in Marbella and simply fell in love with it…🖤
A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.
It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.
The post showed a clear preference for one design over all others. So here it goes 💥
Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.
And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.
In mathematics, architecture, business, physics, product design,… there are complex problems. And true artists look for elegant solutions.
Elegance is
Elegance is eternal. It is the art of simple.
Just like Andrès Iniesta.
How do you choose elegance to create impact with your business?